PLG secrets to drive monetization and expansion | Rajan Sheth, Partner at Hypergrowth, fmr VP of Growth and Self-Service at JumpCloud
Update: 2022-03-16
Description
What took JumpCloud to $2b and Heroku to millions of users?
We recorded a podcast episode that gives you a glimpse.
Rajan Sheth led growth at both JumpCloud and Heroku, and is currently a Partner at HyperGrowth Partners.
He's been working on PLG before anyone called it 'PLG'.
Most companies are still dipping their toes into product-led motions or trying to figure out the playbook. So it was a great opportunity to speak to someone who's seen the movie many times.
Have a listen to this episode to find out:
- Why you should always start your monetization efforts by looking into engagement
- What monetization looks like at the early-stage, growth-stage, and beyond!
- How to hire and build out a world-class growth team
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